An independent publication for an industry that mostly reads its own brochures.

Why we started

Volumetric modular construction is the most credible route to fixing construction's forty-year productivity stall, and it has been stuck near five percent of the North American market for as long as anyone has been measuring. The coverage it gets does not help. Trade media recycle the same handful of statistics — most from a single 2019 consulting report whose caveats never make the slide — and treat every announced "world's tallest" as a completed building. Meanwhile the questions that actually decide whether a factory survives — utilisation, financing, jurisdictional approvals, transport engineering — go unasked.

We started this site to ask them, in public, with the sources on the page.

How we work

Every quantitative claim in an article carries a numbered citation to a primary or near-primary source: an auditor's report, a government release, a peer-reviewed paper, a court filing, a company disclosure, or — clearly labelled — a trade body or consultancy estimate. Where a widely repeated figure has no primary source we can find, we say so rather than repeat it. Three examples from our launch articles: the "300–500 mile" transport radius, modular-specific acoustic test results for double walls, and per-factory throughput figures. All three are treated as unverified until someone shows us the data.

Where sources conflict, we present the conflict. Where a figure comes from a party with an interest, we name the interest. Where our own view goes beyond the evidence, it is labelled as an editorial position.

Corrections

If we have something wrong, write to editor@volumetricbuilding.com with the source. Corrections are made in the article with a dated note at the point of change, not silently. We would rather be corrected than repeated.

Pitch a story, share data

We are especially interested in hearing from manufacturers willing to publish audited output or completion-at-shipping figures; from acousticians with STC or IIC results on stacked-module party walls; from lenders who have solved the factory-draw problem; from public agencies with procurement data; and from anyone who has a whole-life carbon assessment of a specific modular product. Data with a source beats opinion without one, including ours.

Independence

We do not accept sponsored content, paid placements, affiliate arrangements or advertising from companies in the sector we cover. The site is produced by Click Shift Marketing as an independent editorial project; no client of the agency has input into coverage, and any article touching a client's business will say so at the top. The newsletter list is never shared or sold.